pixelminds

I've been recently working for the University, and must admit I was quite surprised about the academic world. I've usually worked as a freelancer, in mostly real-world applications of technology and design, but these guys are disconnected from the outside world. They are always talking about concepts, discussing abstract thoughts, and also worried about the dirty details of being state employees (that's the case here in Spain). One of the issues in their world thet are new to me, is what I would call "the research cloud", a complex area mainly concerned with being original and deep, worried on how to obtain funds, and I would say almost obsessed with stuff to put in your résumé.
One of the main ingredients for academic research profiles, or résumés, is references. These valuable assets are hard to manage, because formats are so changing, and sources so unlike, that the only way to prevent becoming crazy is using a robust reference management software.

In digital imaging, a pixel, or pel (picture element) is a single point in a raster image, or the smallest addressable screen element in a display device; it is the smallest unit of picture that can be represented or controlled.
Wikipedia

Okay, this is true, our background is graphic and thus we used a graphic term to describe our common seed, the origin of all our weird madness about digital creativity, but try to project the idea of digital unit to any media or digital expression, and voilà, that's exactly what we mean.